Holiday shopping is a great time to acquire new customers and give existing customers a new reason to come back and support your brand. As you (very likely) already know the holiday season is also a crunch time for print on demand and shipping providers, and this year we are recommending to all of our selling partners that starting your holiday sales as early as possible is more important than ever.
In 2021, we have witnessed unprecedented instability in the supply chain for base garments and increased strain for shipping carriers like USPS, UPS, & Fedex. For example, during last holiday season, carriers intentionally capped shipments which lead to delays. Unfortunately, we expect both of these trends to continue during the 2021 holiday season.
The best course of action is to work to avoid the bottleneck of last minute shipments and plan your holiday sales and marketing well ahead of time.
Recommended plan for 2021 Holidays Sales
The best way to ensure orders are received by your customers in time for the holidays is to pre-empt the Black Friday / Cyber Monday madness squeeze.
Will Black Friday & Cyber Monday Orders reach customers before Xmas?
Currently, we believe most BF/CM orders will reach customers before Xmas, but due to possible shipping delays from the carriers, we cannot guarantee every shipment will reach your customers in time. This is exactly why we are recommending to get orders placed as early as possible in November.
What Has Apliiq Done To Prepare For The Holidays?
We have purchased additional equipment for our Philly factory, we are hiring production team members, and we are stocking up on the most commonly purchased garments, to ensure the best possible holiday season for all of our selling partners.