How To Add More Than One Color To A Product

How To Add More Than One Color To A Product

If you want to add more than one color option to a product in your store you’ve come to the right place. This quick article will tell you exactly how to do that.

But before we jump into the details, it’s worthwhile to understand that offering more than one color of a product may not be in the best interest of your store or your clothing line. Many people believe that more options will equate to more sales, but unfortunately in many cases that simply isn’t true. Furthermore, more choices may make your customer’s less happy.

Are Multiple Color Options Hurting You Or Helping You?

We know from working with large fashion brands that products offered in a single color way tend to sell better than products with many color options. There are also multiple different scientific studies that have proven this phenomenon as well like this one, this one, and this blog post sums it up nicely. What’s more, when faced with too much choice, when customer’s do receive a product they’ve purchased they are less happy with it.

So even with all that being said, if you’d still like to proceed with adding multiple colors to a product here’s how to do it.

Step By Step Instructions For Adding Multiple Colors To A Single Product



In order to add multiple colors to a single product, you will need to have an Apliiq account, a Shopify store, and the Apliiq dropshipping app installed.  
  1. The first thing to do is simply create a single color design in Apliiq by selecting the product you want, the color, it’s labeling options, upload your artwork, and leave any notes needed to ensure Apliiq manufactures your product correctly



Then click the “Next” button and select the “dropship this product option.”

2. If the product doesn’t exist in your Shopify store yet, click the “add new product to store” option and click the “create new product” option.



3. Once the product finishes loading to your store, select continue design, change the color of the garment.





Then click the “Next” button and select the “dropship this product" option again.

This time go to the tab “add variants to existing products,” select the name of the existing product in your Shopify store.



When you’ve selected the product you will see the new variants that will be added to your product. Select the price you’d like to charge for the product and click “add variants.”



You can repeat step 3 to add as many color variants as you want to your product.

A Word Of Caution
Be sure to select the correct products when sending extra variants to your products. If you send variants to the incorrect product, you will need to go to your store and remove the incorrect variants from your product.

    • Related Articles

    • Can I Sell More Than One Color In A Campaign

      Apliiq plans to discontinue support of its Campaigns feature in 2023.  In December of 2022, Apliiq.com will be updated so that no new campaigns can be started.  All active campaigns will still be supported.  When all campaigns are concluded, campaign ...

    • Why Can't I Add A Product To My Store

      In order to sync products to your store you must first install the Apliiq Shopify app (free). After you have installed the app you will be able to sync products to your eCommerce store. Unfortunately, not every single product you design on the Apliiq ...

    • Understanding Apliiq Dropship Product Pricing

      Apliiq Dropship Product Pricing One of the questions Apliiq gets most regularly from partners is how does Apliiq determine dropship product pricing and rightfully so! Understanding the costs of your product designs is a crucial component for any ...

    • How Do I Add Products To My Shopify & WooCommerce Store?

      Getting your products into your Shopify store is a critical step to getting your store live. After all, we want to drive product sales through your store so it's key to get your products loaded up there. In order for things to go smoothly, we ...

    • How To Color Match For Print On Demand

      If you are looking to get into print on demand, but have some concerns about getting colors perfect, this article is for you.  We will walk you through the step by step process of how to match colors to get the exact colors you want.  But before we ...