When you integrate your Shopify store and your Apliiq account, our app automatically installs a shipping profile to match the shipping rates we will charge you to ship your customer's order to them.

However, that default setting is only one of three auto-install shipping profile options available to our partners and you can easily change which profile is installed in your store at any time depending on which option is right for your brand.

There is a quick video above that walks you through the following process and screenshots step-by-step, but here is how simple making a change to your shipping profile can be.

1) Please go to your Settings page within your Apliiq account.

2) Please go to tab 3, shipping, and see the shipping location section at the bottom where you will see a 'deactivate' button:

3) Click "deactivate" to uninstall the default shipping profile and restore the three options to choose between and when you have made your desired selection, please click the "activate" button:

4) After clicking "activate", the screen will let you know we are building out the new shipping profile in your store:

5) After you get confirmation that the shipping profile has been added as per your selection, please make sure that your Shipping tab shows "success - all of your apliiq product variants are now linked to your shipping profile":

If your screen shows that not all of your products have been linked to the shipping profile, please click the blue hyperlink "link more" button until it no longer appears.

Once all of your products are linked, you have finished updating your shipping profile.

Some Common Goals And Strategies For Setting Up Shipping Rates

When setting up your store you have the opportunity to configure your shipping rates however you want. You can follow different strategies to achieve the outcomes you would like; however, you cannot pursue all goals at once. It's best to choose a single strategy and implement it.

1. Maximize Profit - If your goal is to maximize profit, we recommend taking your shipping costs and marking up the costs (3rd option). That means charging your customers more for shipping than it costs you. While this sounds great, charging money for shipping may hurt sales as customers typically don't like to pay for shipping. These additional costs may scare away potential customers.
   
2. Maximize Conversions - If your goal is to get as many sales or top line revenue as possible, it may make sense to offer free shipping on all your products. Of course, this means that you are paying the costs to ship your products and customers are not. The downside here is obvious, you maybe hurting your overall profitability. An alternate strategy here is to include the shipping costs in the cost of the product, then offer free shipping.
   
3. Maximize Average Order Value - Lastly, you can set a free shipping threshold for order size. For example, orders over $50 ship free. This free shipping incentive works to increase the average purchase price on your website.

Apliiq recommends charging your customers the same shipping fees Apliiq charges you (2nd option).  This is super simple to setup and ensures that you don't make money or lose money shipping your products.  In fact, this is the default configuration when the Apliiq Print On Demand Shopify app is initially installed in your store.