How to relabel, private label, and white label apparel on demand

How to relabel, private label, and white label apparel on demand



If you want your apparel brand to feel truly premium, the details matter. One of the fastest ways to elevate your products is by removing generic manufacturer branding and replacing it with your own.

That’s where private labels and neck prints come in.

With Apliiq, you can completely relabel apparel on demand—so every order ships with your branding, without the need to carry inventory or manage complicated production steps yourself.

This guide will walk you through what private labeling is, how neck prints work, and exactly how to set them up correctly.


Why Relabeling Apparel Matters

When customers buy from your brand, they should experience your identity from the moment they open the package.

Relabeling helps you:

  • Build a professional, retail-ready product line

  • Replace factory tags with your own branding

  • Increase perceived value and customer loyalty

  • Create a consistent brand experience across every garment

Instead of selling “a blank shirt with a logo,” you’re delivering something that feels fully custom and intentional.


What Does “Relabel Apparel On Demand” Mean?

Relabeling on demand means Apliiq applies your branding automatically during fulfillment, including:

  • Custom private labels sewn into garments

  • Custom neck prints printed inside the garment

You don’t need to pre-print bulk inventory or handle garments yourself. Everything happens as orders are produced.


Two Key Branding Options: Private Labels + Neck Prints

Apliiq offers two powerful ways to customize the inside neck of your apparel:

✅ Private Labels

A classic sewn-in branded label placed in the neck of the garment.

Set up here:
https://www.apliiq.com/customize/subscriptions/private-labels/private-label

✅ Neck Prints

A printed label inside the garment neck, perfect for full-color branding.

Set up here:
https://www.apliiq.com/customize/subscriptions/private-labels/Neck-Prints

Important: These are not subscriptions — they are setup products that allow your account to apply relabeling correctly.


Private Labels: Setup Requirements

Private labels are ideal if you want a traditional retail finish with a sewn-in tag.

Placement

Private labels are always placed in the neck of the garment (when a neck exists).
Placement is fixed and cannot be adjusted.

Artwork Requirements

To set up private labels, you must upload a logo that meets these specs:

  • Black and white only

  • 1" x 1"

  • Simple, high-contrast branding works best

Once uploaded, your private label can be applied across eligible products automatically.

Get started here:
👉
https://www.apliiq.com/customize/subscriptions/private-labels/private-label


Neck Prints: Setup Requirements

Neck prints are printed directly inside the garment and allow for more design flexibility.

Placement

Neck prints are always printed in the inside neck area of garments (when a neck exists).
Placement cannot be altered.

Artwork Requirements

Neck prints support full-color designs, and artwork must be:

  • Full color allowed

  • 2.5" x 1"

This option is great for modern branding, care instructions, or a clean tagless feel.

Set up neck prints here:
👉
https://www.apliiq.com/customize/subscriptions/private-labels/Neck-Prints


Best Practices for a Professional Relabeled Brand

To get the best results:

  • Keep private label logos bold and simple for clear stitching

  • Use neck prints for full-color branding or detailed designs

  • Always double-check artwork sizing before uploading

  • Order samples before launching your full store

Relabeling is one of the easiest ways to make your apparel look like a true retail product from day one.


Final Thoughts: Own the Brand Experience

Private labels and neck prints are the finishing touches that separate a basic merch store from a real apparel brand.

With Apliiq, you can relabel apparel on demand and deliver fully branded garments—without holding inventory or managing production yourself.

Ready to set yours up?


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